The public service announcement materials were designed to raise awareness of Nexus Recovery Center with two audiences. Women in trouble but possibly not prepared to commit to treatment immediately are the primary audience. The secondary audience is referral sources who may lack information regarding financial requirements for Nexus clients.
The creative message, developed and inspired through extensive interviews with clients and staff, seeks to touch the potential client in a personal way, plant the seed to seek treatment if she isn't ready to take action yet, eliminate barriers or excuses to committing to treatment, and offer hope.
Television Ad:
Nexus 30 Sec. Ad - Quicktime mpg
Radio Spots :
Nexus thanks Janet Ferguson, Dee Leone and Olga Arseniev for donating their
talent and time to this project.
Our mission is to serve as a link to sobriety, independence and dignity for low-income women and their families affected by addiction.
We inspire hope, offer respect, and honor the unique differences of female addicts.